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Southwest Airlines hiring a new PR advisor after holiday mess but social media scoffs that even ‘free flights’ wouldn’t make them apply

Travellers wait in line at the Southwest Airlines ticketing counter at Nashville International AirportDespite criticism and jokes about the open job position, over 200 applicants have applied to be Southwest’s PR advisor.

Seth Herald/Getty Images

  • Southwest Airlines is hiring a new PR rep, according to LinkedIn.
  • Social media users are calling out the ad in the wake of the airline’s holiday travel meltdown.
  • “I hear Hell is looking for a PR director too. Probably an easier job,” one Facebook user wrote.

Southwest Airlines is looking for a new public relations advisor, but many social media users aren’t ready to look past how the company bungled its 2022 holiday travel schedule. 

Facebook users were quick to comment and joke about the ad, which the Dallas-based airline published on LinkedIn Tuesday. Many comments pointed out Southwest’s widespread cancellations during December that caused much backlash from affected passengers.

“If anyone is looking to spice up their New Year, Southwest is looking for a Public Relations Advisor,” one user captioned a link to the ad.

“I hear Hell is looking for a PR director too. Probably an easier job,” one Facebook user commented, according to the New York Post.

Another user commented: “What kind of thrillseeker do you have to be to apply for this?” 

Despite the mocking, the full-time, mid-senior level position has over 200 applicants as of Thursday afternoon and comes with the perk of flying for free, according to the posting. Communications employees at Southwest make an average of about $104,ooo per year, according to career site Glassdoor.

The user’s post in a private PR-related Facebook group garnered hundreds of likes and reactions from its members, NY Post reported. Despite the high number of applicants, most commenters didn’t seem interested in the wake of Southwest’s travel meltdown.

“Couldn’t pay me enough, not even in free flights,” one comment read.

Southwest canceled thousands of flights during the busy holiday weekend, leaving many passengers stranded and alone for Christmas and New Years. Frustrated employees of the budget airline said the debacle was caused by Southwest’s outdated scheduling software, according to Insider’s Taylor Rains.

The company has since apologized to affected passengers and offered refunds, reimbursements, travel vouchers, and 25,000 frequent flier points to those whose reservations were canceled or significantly delayed.


Read the original article on Business Insider